If you would like to hear Matt Cutt's comments yourself in the video the different articles are quoting him from go and watch the
Matt Cutts Interview for WebProNews.com at PubCon.
Matt says that so far Google does not take web page speed into consideration for their organic ranking algorithm. It IS a factor already in determining what you pay for AdWords. IF Matt is hinting that Google may start taking web page speed into consideration next year then you can bet they probably will! So now is the time to work on your web page speed beforehand.
In the video Matt mentions several tools that you can use. First go and install the
FireBug extension for FireFox if you don't already have it. It is also great for debugging Javascript and even Ajax code. Then there is Google's own
Page Speed Tool that works within FireBug. And the Google
speed page that lists other speed tools. He also mentions Google's own
Closure Tool , I tried this out and didn't like it. I think there are other better Javascript tools out there to minify your
JS code. Another great site he mentions is
www.webpagetest.org/.
Personally I would also suggest Yahoo's
YSlow tool which is another tool that works within
FireBug that is similar to Google's Page Speed tool. And be sure to read Yahoo's
Performance Rules to better understand the things that affect speed and how you can speed things up. These are the same things the Google and Yahoo tools are measuring when they grade your web page for speed.
There is a lot of controversy surrounding the whole web page speed subject. Some webmasters think organic rankings should soley be based upon content. Others welcome the change. I have mixed feelings. Only the bigger web sites can afford a dedicated server to get the best speed. But as a user I don't like waiting forever for a slow web page to load when it could be faster.
I live in Las Vegas and would love to go to PubCon one year but most of the conferences held at the LVCC are rather pricey. I would guess it is about $1,200 to attend this. While I'm sure it is well worth it, I just can't afford it right now. If anyone ever has spare tickets I'll be your new BFF.

Thanks,
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