You can Google or Wiki to learn about SEO, but I wouldn't worry about it at this point. Focus on improving the quality and content of your site. Create an attractive, professional looking site with good text content. Then, if you can, get some related businesses or directories to link to you.
I'll give you a frank assessment in order to help you identify what you need to do differently when you re-design the site. Your site is, bluntly, poor. It looks amateurish and appears as though it was done using some sort of bad template. Here are a few specifics:
- The Active-X control it tries to load will scare off many potential customers. Why do you think you need it?
- Forcing each link to spawn a new window or tab is bad practice and annoys visitors.
- Users cannot tell what is a link and what is not, because you've prevented any visual cues (e.g. underline, italics, different colour) for links.
- The hit counter and date display are awkward and amateurish, looking like a free GeoCities site.
- Your search tool is broken.
- The fixed-width fixed-position tables create ugly, unbalanced layouts on some pages.
- Some of your pages trigger IE7's Phishing Filter, warning visitors that your site could be fraudulent. You need to investigate what's in your code that is triggering that.
- Product photographs are dull, poorly lit and fuzzy. They do not do a good job of conveying the beauty of the products.
- The overall appearance is harsh and unattractive.
Last edited by Alan B; 06-27-2009 at 11:26 AM.
I am not WHB staff and I am not paid.
I provide help in these forums on my own time.